Festive Window program - 150YEARS
AUDEMARS PIGUET
For Audemars Piguet’s 150th anniversary, Studio Jean-Marc Gady crafted the window concept and its variations, inviting passersby into a snowy universe where stars and landscapes intertwine. Here, nature, craftsmanship, and watchmaking elements engage in a delicate dialogue, celebrating the precision of the watchmaker’s gesture and the enchanting spirit of the holiday season.
Dressed in bluish tones, the window evokes both the magic of winter and the depth of the cosmos. Light plays a central role: a subtle interplay of illumination punctuates the composition, while the beacon at the heart of the Manufacture du Brassus gradually reveals the scene.
The scene unfolds through a series of animations: watch complications come to life, skaters glide and dance across the ice, and the phases of the moon shift delicately…
The sets play with the infinitely large and the infinitely small, using a refined visual language that invites contemplation of a poetic world.
The studio designed several variations of the sets to adapt to the diverse formats across Audemars Piguet’s global network.
To complete the experience, the studio created visual merchandising elements that adorn both the exterior and interior of boutiques worldwide, including sets, props, and festive tree decorations.
